Social media pages must be constantly updated, and posts must be responded to in a timely manner. It is best for a company to develop specific marketing policies regarding these pages before the company sets them up. While not all policies can be pre-set, many are common sense and will keep the company on a positive marketing track.
One of the best policies for a company's social media pages is to limit access. A group of staff members should be available to monitor the pages and respond to posts. Keeping a tight limit on the number of staff that has access gives the company more control. These staff members need to learn the company policies and how to respond to posts correctly. If anyone in the company can respond to posts, this may create issues when inappropriate comments are made. People only know the company is issuing a response, not that it is an unauthorized individual.
Another good policy to set up for the company's media pages is to list a host of generic responses. It may take time to come up with some responses as not all can be foreseen when a company sets up their pages. As situations arise, the staff responsible for the media pages will be able to gauge the types of responses needed to ensure a good company reputation online.
Social media pages for companies are an excellent, lost cost method of getting a company's name in front of potential customers. Keeping a positive dialogue with the public is important. Putting strict guidelines in place will ensure the dialogue between the company and the public remains positive. Learning how to properly manage media pages gives companies a marketing advantage online. It will help lift a company's online presence quickly and with less cash investment than traditional marketing strategies.
